About Egg Buyers
Nearly four out of every five households purchase eggs at least once a month. Customers respond when eggs are a featured item in a promotion, and sales immediately return to normal after a promotion. Customers who buy more eggs during a promotion use more eggs. Larger households account for a larger share of supermarket food dollars, and over half of all egg sales are made by families with children.
Retailers build their own brand equity with four of every five cartons they sell. Low unit costs minimize gross margin impact when eggs are put on sale. Egg sales increase higher margin items sales such as juice, spices, produce, and cheese. Egg promotions help pull customers through the entire store, due to their physical location in the store. Egg consumers spend more money and visit the store more frequently than does the average shopper, presumably because of the likely presence of children in the home. Eggs provide a wide range of merchandise and product tie-in opportunities. Offering a complete variety of sizes, packs, and specialty items maximizes customer reach and loyalty.
For a copy of the retailer workbook, email: msmith@hickmanseggs.com
Retail Shopping
We proudly welcome Sprouts to our grocery retailers list. How can you have
a store in Arizona that sells fresh, straight from the farm Arizona products,
without Hickman's eggs? You can't! Hickman's is the primary egg supplier for
Sprouts and we wish them well in this fiercely competitive marketplace. For
more details about Sprouts, contact our retail specialist, Juan Maldonado at
juanm@hickmanseggs.com.
You will find us in AJ's, Albertson's, Bashas', Costco, Fred Meyers, Food City,
Fry's, IGA, McCagnos Meats, Sam's Club, Sprouts, Sunflower, Phoenix Ranch Market,
Wal-mart and many convenience stores.
Sprout's in Orange, CA
Photos of the new Sprouts in Orange, CA which opened Friday 07/31/09
Bashas 47
The Funky Chicken welcomed visitors to the Grand Opening of Bashas' in Fountain Hills.
Sprout's in Colorado
Sprout's stores have opened 2 in Colorado for the first time.
Land-o-Lakes Contest
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For the April 23 Land-o-Lakes Ad we sent POS to all stores for the dairy managers to display on your ad item and throughout the egg case. Along with the danglers and rail strips we sent a memo informing them of a $50.00 raffle which all stores had the opportunity to enter if they properly displayed the POS, properly tagged the product, and maintained the egg case full effective April 21 through April 27.
During that week our merchandisers visited most of the stores and logged in the entries that met the requirements; as result we had about 50% stores entered in the raffle.
Store 76 was the winner of the raffle.
Mother's Day 2008
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For the Mother's Day Promotion May 5th we sent POS to all stores for the dairy managers to display on their ad item and throughout the egg case. Along with the danglers and rail strips we sent a memo informing them of a $50.00 raffle which all stores had the opportunity to enter if they properly displayed the POS, properly tagged the product, and maintained the egg case full effective May 5 through May 11.
During that week our merchandisers visited most of the stores and logged in the entries that met the requirements; as result we had about 45% stores entered in the raffle.
Store 152 was the winner of the raffle.
Easter 2008
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For Easter we sent point of sale displays to all stores for the dairy managers to display on their ad item and throughout the egg case. Along with the danglers and rail strips we sent a memo informing them of a $50.00 raffle which all stores had the opportunity to enter if they properly displayed the POS, properly tagged the product, and maintained the egg case full effective March 17 through March 23.
During that week our merchandisers visited most of the stores and logged in the entries that met the requirements; as result we had about 60% stores entered in the raffle.
Sweet Tomatoes Spotlight
The alliance between Sweet Tomatoes and Hickman’s Family Farms is based on one key factor – farm fresh. The basic principle of keeping fresh product readily available to their customers has aided in their success! Sweet Tomatoes believes that eating healthy and wholesome foods is an important part of living a well-balanced lifestyle. After working several long months in conjunction with Sweet Tomatoes we have finally become partners. Sweet Tomatoes has locations throughout the Valley of the Sun and numerous outlying states. Hickman’s Family Farms hard cooked eggs can be found at 65 locations in AZ, NM, CO, UT, NV, CA, OR, WA. Visit Sweet Tomatoes website at www.sweettomatoes.com to get more information about local fundraising events and their Sunday Morning Menus! Also, do not forget about your chance to win monthly discounts by visiting their website.
Contest
Hickman's Category Management Team along with Albertsons Dairy Team took a Six Sigma approach to the egg category by comparing historical sales data. We wanted to drive up sales during traditionally slow months during the summer. Our efforts concluded that the number of facings and turns of individual package size contributed to empty egg cases.
Hickman's put together a program during three months to keep egg cases clean, stocked and by schematic. The program included prizes for the dairy managers along with Albertsons gift cards for on the spot winners each month (August, September, and October).
Prize winners are:
1st: Kevin Sikes, Albertsons 926 in Litchfield Park, AZ - 32in. HD Flat Screen TV
2nd: Justin Himberline, Albertsons 930 in Hobbs, NM - 26in. HD Flat Screen TV
3rd: Tommy Robles, Albertsons 916 in Clovis, NM - Digital Camera (not pictured)
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Grand Openings
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| Sprouts206 - Irvine CA Store Opening |
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| Super Target (Lake Pleasant and Happy Valley) Store Opening 3-07 |
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| Sprout's #14 (2582 S. Val Vista) Store Opening 1-07 |
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| Food City 103 (New sign and Reset) |
Unique Displays
Pictures of the Hickman's Family Farms "Henhouse" that will be perched above the Ike's Country Market egg display in Tucson. The price signs will slide in just underneath the house on the frame, with backboard behind it. The sign has a chalkboard effect.
Easter Eggs
We will offer precooked, precolored Easter eggs again this year. They will arrive a minimum of two weeks before Easter. Please don't wait until Easter week to purchase eggs, as we only have one shipment and seem to always run out before Easter Saturday. If you would like to reserve the eggs for your family, restaurant, and/or store, please contact msmith@hickmanseggs.com. Maria starts gathering orders after the first of January each year!
Partners and Sponsorships
We renewed our commitment to several partners to add value to the egg carton. Many offers inside the lids and on the backs of the multi-packs are worth more than $10! Many familiar and several new partners will be offering discounts and free admissions through Hickman label egg products.